Yahoo! surveys contenders for coveted dollars 2m account

SAN JOSE, CA: Yahoo!, the bluest of Internet blue-chips and one of the most coveted accounts in Silicon Valley, has been shopping all or part of its dollars 2 million PR business.

SAN JOSE, CA: Yahoo!, the bluest of Internet blue-chips and one of the most coveted accounts in Silicon Valley, has been shopping all or part of its dollars 2 million PR business.

SAN JOSE, CA: Yahoo!, the bluest of Internet blue-chips and one of

the most coveted accounts in Silicon Valley, has been shopping all or

part of its dollars 2 million PR business.



PR director Diane Hunt confirmed last week that the company has been

meeting with a number of firms in the area. However, she would not say

exactly what Yahoo! has in mind or cast light on the company’s

relationship with current agency of record Niehaus Ryan Wong.



’This is a normal process for us,’ said Hunt, noting that additional

agencies might be needed to account for ’the growth and increasing

complexity of our business.’ She added it was ’entirely conceivable’

that Yahoo! might consider parceling out one or all of its three

property areas (entertainment/media, commerce, communications,) to

different agencies.



As for NRW, Hunt pointed out that the agency has ’the strongest team

ever working on our business right now,’ before adding ominously, ’As I

see it, every day your agency has the opportunity to win or lose your

business.’



NRW principal Ed Niehaus downplayed Yahoo!’s flirtatious ways. ’Like any

smart company, Yahoo! looks very closely at their vendors. We know

they’re talking with other agencies, but our relationship with them is

very strong and in no more danger than it ever was.’



Despite Niehaus’ comments, the loss of even part of the Yahoo! business

would be a major blow to NRW. Since its launch five years ago, Yahoo!

has been the agency’s flagship account and biggest success story. And

even with high-profile clients like PlanetRx and The Motley Fool, NRW

would lose a significant portion of its estimated dollars 8 million in

annual fee income should it leave Yahoo!



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