Siegel, Grubman in merger rumor

NEW YORK: New York-based media and gossip columnists may soon have to update their Rolodexes. Two of the city’s best and best-known PR women, Lizzie Grubman and Peggy Siegel, are reportedly close to merging their powerhouse publicity shops.

NEW YORK: New York-based media and gossip columnists may soon have to update their Rolodexes. Two of the city’s best and best-known PR women, Lizzie Grubman and Peggy Siegel, are reportedly close to merging their powerhouse publicity shops.

NEW YORK: New York-based media and gossip columnists may soon have

to update their Rolodexes. Two of the city’s best and best-known PR

women, Lizzie Grubman and Peggy Siegel, are reportedly close to merging

their powerhouse publicity shops.



Though both parties flatly declined to discuss the deal, sources within

the New York PR community said an agreement could be reached by the end

of the month.



The arrangement would represent a meeting of the old and the new.

Siegel, while still a vital force on the NY scene, has seen her turf

invaded by a host of ambitious upstarts over the past few years.

Grubman, perhaps the best of the so-called ’new breed’ of publicists,

could use Siegel’s old-school cachet to upgrade her film division. The

two have worked together in the past, jointly planning launch events for

HBO’s Sex and the City and If These Walls Could Talk 2.



Regardless of whether the Grubman/Siegel deal comes to pass, it is clear

that Siegel is shopping her agency, the Peggy Siegel Company. Though

Grubman makes the most sense as a partner given the complementary

strengths of the two firms, Siegel also approached Harrison & Shriftman

and, reportedly, Rubenstein Associates over the last few months.



H&S principal Elizabeth Harrison confirmed that Siegel had called about

a possible deal roughly a month ago. ’We had one phone conversation,’

said Harrison, who quickly dismissed the possibility of joining

forces.



’I think she thought it would be interesting to see how we might fit

together.’



Rubenstein senior executive VP Peter Rosenthal said that while NY

publicity maestro Howard Rubenstein ’thinks very highly’ of Siegel, he

declined to discuss whether she had ever approached his firm about a

deal.



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