Questions & Answers - Florence Quinn

Florence Quinn, the president and founder of New York’s Quinn & Co., has an artistic bent not often seen in the profession. Throw in a healthy admiration for the Hepburn women and you’ve got an agency chief who breaks the mold.

Florence Quinn, the president and founder of New York’s Quinn & Co., has an artistic bent not often seen in the profession. Throw in a healthy admiration for the Hepburn women and you’ve got an agency chief who breaks the mold.

Florence Quinn, the president and founder of New York’s Quinn &

Co., has an artistic bent not often seen in the profession. Throw in a

healthy admiration for the Hepburn women and you’ve got an agency chief

who breaks the mold.



What’s your role within the agency? Each morning, I light a candle at my

desk and read a passage from the calendar For Women Who Do Too Much.



Then I set creative direction and solve problems.



How do you make a difference? In the grand scheme of things, one PR firm

more or less doesn’t matter. However, while on a business trip to Grand

Bahama Island, a Q&C colleague and I saved the life of an abandoned

puppy who was scrounging for food by the side of the road. We brought

her to a client, Dennis O’Flannery of Old Bahama Bay, who nursed her

back to health.



Tell us something interesting about your agency. Our ’Dream Room’ sports

Bohemian purple couches. It also contains an Infusion Bar stocked with

mood-enhancing herbal drinks (as well as more powerful libations).



Who will be PR’s next big hero and why? Barry Sternlicht of Starwood

Hotels & Resorts Worldwide, because he took Ian Schrager’s invention of

designer boutique hotels and brought the concept to the public at large

with the W collection. Great PR begins with product development.



Who do you most look like? When I was younger and on a good day, Audrey

Hepburn. Now, like my mom.



With which historical figure do you identify? While in college, I

corresponded with Katherine Hepburn. We were supposed to meet in NYC but

never did.



What will you do when you retire? Start a Web-based coffee-table company

in Telluride, Colorado. Coffee tables because good ones are hard to

find, and Telluride because my husband and I fell in love with the San

Juan Mountains when we visited last October.



Name one thing about your past that people would be surprised to

learn.



I was an artist. To my Smith College interview, I wore a dress I sewed

out of material I hand-printed. I figured if I couldn’t get in on SAT

scores alone, I might convince them with artistic innovation.



What is the secret of your success? The same thing that got me into

Smith College: a certain amount of gray matter augmented by artistic

ability and a willingness to sew the extra yard



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