Florence Quinn, the president and founder of New York’s Quinn & Co., has an artistic bent not often seen in the profession. Throw in a healthy admiration for the Hepburn women and you’ve got an agency chief who breaks the mold.
Florence Quinn, the president and founder of New York’s Quinn &
Co., has an artistic bent not often seen in the profession. Throw in a
healthy admiration for the Hepburn women and you’ve got an agency chief
who breaks the mold.
What’s your role within the agency? Each morning, I light a candle at my
desk and read a passage from the calendar For Women Who Do Too Much.
Then I set creative direction and solve problems.
How do you make a difference? In the grand scheme of things, one PR firm
more or less doesn’t matter. However, while on a business trip to Grand
Bahama Island, a Q&C colleague and I saved the life of an abandoned
puppy who was scrounging for food by the side of the road. We brought
her to a client, Dennis O’Flannery of Old Bahama Bay, who nursed her
back to health.
Tell us something interesting about your agency. Our ’Dream Room’ sports
Bohemian purple couches. It also contains an Infusion Bar stocked with
mood-enhancing herbal drinks (as well as more powerful libations).
Who will be PR’s next big hero and why? Barry Sternlicht of Starwood
Hotels & Resorts Worldwide, because he took Ian Schrager’s invention of
designer boutique hotels and brought the concept to the public at large
with the W collection. Great PR begins with product development.
Who do you most look like? When I was younger and on a good day, Audrey
Hepburn. Now, like my mom.
With which historical figure do you identify? While in college, I
corresponded with Katherine Hepburn. We were supposed to meet in NYC but
What will you do when you retire? Start a Web-based coffee-table company
in Telluride, Colorado. Coffee tables because good ones are hard to
find, and Telluride because my husband and I fell in love with the San
Juan Mountains when we visited last October.
Name one thing about your past that people would be surprised to
I was an artist. To my Smith College interview, I wore a dress I sewed
out of material I hand-printed. I figured if I couldn’t get in on SAT
scores alone, I might convince them with artistic innovation.
What is the secret of your success? The same thing that got me into
Smith College: a certain amount of gray matter augmented by artistic
ability and a willingness to sew the extra yard