WASHINGTON, DC: The Uniformed Services Family Health Plan (USFHP) has put its PR trust in Dittus Communications, handing the agency dollars 150,000 for an awareness campaign.
WASHINGTON, DC: The Uniformed Services Family Health Plan (USFHP)
has put its PR trust in Dittus Communications, handing the agency
dollars 150,000 for an awareness campaign.
The USFHP is one of the healthcare options available to dependents of
military personnel and to military retirees age 65 or older. What makes
the USFHP unique is its agreements with local health providers such as
Johns Hopkins (Baltimore), Sisters of Charity Medical Center (New York),
and CHRISTUS Health (Houston). In total, its services are available in
seven regions of the country.
The USFHP’s new focus comes at a time when the military, concerned with
retaining key personnel, are looking towards boosting services like
healthcare in order to persuade key personnel to stay.
’It’s important that people realize that parts of the system are working
very well,’ said Dittus EVP Debra Cabral. Studies by USFHP’s opinion
research firm, Market Street Research, show its users rating the company
’above average’ in quality of care.
The USFHP is seeking a more proactive PR approach than in past
’A lot of potential candidates are unaware of us,’ said company
Washington, DC coordinator Norbert Meister.
The awareness push will require Dittus to work with and through large
military associations, such as the National Association of Uniformed
Services and the Retired Enlisted Association. Greater use of military
trade publications will also be emphasized.
The USFHP’s previous PR agency was Susan Davis International.