Mid-level pros scoop up 35% salary hikes as industry explodes

NEW YORK: Mid-level PR job-hoppers garnered salary increases of as much as 35% in 1999, but the salary explosion should ease somewhat this year.

NEW YORK: Mid-level PR job-hoppers garnered salary increases of as much as 35% in 1999, but the salary explosion should ease somewhat this year.

NEW YORK: Mid-level PR job-hoppers garnered salary increases of as

much as 35% in 1999, but the salary explosion should ease somewhat this

year.



That was the main finding of the annual compensation report from PR

search firm Spring Associates. The report is compiled from the firm’s

database of over 6,200 corporate and agency pros.



Not surprisingly, the study found that lucrative opportunities abound

for PR pros in what has become a seller’s market. After two years of

modest gains, mid-level job changers garnered increases of between 18%

and 35%.



President Dennis Spring attributed the rise to candidates demanding

’salary parity’ with their peers. But he claimed that the ’salary

catch-up game’ has probably run its course. ’Now that salaries have

somewhat equalized, we expect to see the year end with ordinary salary

gains of 6% to 12%.’



The hottest sectors were business-to-business, financial and consumer

technology, with starting salaries up over 20%. Slower growth came in

public affairs and internal communications.



Asked if firms are hiring inexperienced staffers just to fill seats,

Spring said, ’There’s no doubt that people in the 1980s had more

experience (at that level) than they do in the 1990s. What that’s an

indicator of, I can’t say.’



This year’s report includes corporate and agency job descriptions, and

found that bonuses are now common at all levels of employment.



Next month PRWeek will release its own salary survey. To participate,

log on to www.cyberpulse.com/salarysurvey.



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