Gore gets positive press for new style

NASHUA, NH: Smart shifts in campaign strategy have begun to pay off for Al Gore in great PR that advertising can’t buy.

NASHUA, NH: Smart shifts in campaign strategy have begun to pay off for Al Gore in great PR that advertising can’t buy.

NASHUA, NH: Smart shifts in campaign strategy have begun to pay off

for Al Gore in great PR that advertising can’t buy.



According to Gore 2000 press secretary Doug Hattaway, the change in the

VP’s presidential campaign came about when the candidate decided to get

up close and personal with citizens in hotly contested states.



Rival Democrat Bill Bradley had been gaining positive press for his

low-key personal campaigning, including door-to-door and listening

sessions with small groups of voters. But Gore’s canvassers were able to

identify undecided voters in New Hampshire and invite them to open

meetings.



’They could come and ask the questions they wanted,’ Hattaway

explained.



’It was a nice forum to let people know the real Al Gore as he was

moving from being a loyal VP to a presidential candidate.’



The sessions generated a good buzz among the locals. ’You can’t buy that

kind of advertising,’ added Hattaway, who noted that canvassers making

last-minute phone calls still heard positive feedback about the

meetings.



Bradley’s late attack on the VP for unanswered questions about the 1996

fund-raising scandals clearly backfired, according to Hattaway. ’He

branded himself as the positive candidate, but when he saw himself

slipping in the polls, he broke a promise.’



Bradley’s last stand may be in the Super Tuesday primaries of March

7.



’He has a tough case to make against the VP,’ said former New York state

Democratic chairman John Marino.



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