Gavin goes dot-com with Alibaba

HONG KONG : Alibaba.com, a business-to-business web site backed by Japan’s Softbank Corp., has handed its six-figure global corporate PR account to Gavin Anderson after a three-way pitch.

HONG KONG : Alibaba.com, a business-to-business web site backed by Japan’s Softbank Corp., has handed its six-figure global corporate PR account to Gavin Anderson after a three-way pitch.

HONG KONG : Alibaba.com, a business-to-business web site backed by

Japan’s Softbank Corp., has handed its six-figure global corporate PR

account to Gavin Anderson after a three-way pitch.



The account will be run by Gavin Anderson’s offices in Hong Kong,

London, New York, Tokyo and Singapore, with help from an affiliate in

Korea. Alibaba.com is one of its first Asian dot-com clients.



’We see potential in dot-coms, but you have to be selective, as many of

them won’t be around in 12 months,’ said Aubrey Ho, the Gavin Anderson

director leading the account.



Alibaba.com matches corporate buyers and sellers by providing

information to its 100,000-member organizations through three web sites

in three different tongues. The one for international trade is in

English, the one serving the domestic Chinese market is in simplified

character Chinese and the one catering to overseas Chinese traders is in

traditional character Chinese.



The company plans to launch other European-language web sites later this

year.



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