Epinions takes on Alexander Ogilvy

MOUNTAIN VIEW, CA: Epinions.com, a months-old start-up recently graduated from SparkPR’s dot-com stable, has tapped Alexander Ogilvy as its new PR firm of record.

MOUNTAIN VIEW, CA: Epinions.com, a months-old start-up recently graduated from SparkPR’s dot-com stable, has tapped Alexander Ogilvy as its new PR firm of record.

MOUNTAIN VIEW, CA: Epinions.com, a months-old start-up recently

graduated from SparkPR’s dot-com stable, has tapped Alexander Ogilvy as

its new PR firm of record.



No budget figures were released, but estimates placed the account’s

value in the range of dollars 350,000 to dollars 450,000 in annual fee

income. The business will be handled primarily out of Alexander Ogilvy’s

San Francisco office.



Epinions.com co-founder and VP of marketing Nirav Tolia said he was won

over by the team’s enthusiasm and experience.



’We first contacted Alexander Ogilvy because of their reputation,’ he

explained. ’But we ended up hiring them because they were extremely

passionate about our product, which was the most important thing to

us.’



The site, which recently landed dollars 25 million in its second round

of funding, has also hired a PR manager to manage its relationship with

AO. Former Excite@Home senior PR manager Lauren Meller signed on last

month as the company’s first in-house PR officer.



Based in Mountain View, Epinions.com bills itself as ’the ultimate

online shopping guide.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.