NEW YORK: Another agency marketing maven has flown the coop to join the dot-com parade.
NEW YORK: Another agency marketing maven has flown the coop to join
the dot-com parade.
Carla Stanmyre, EVP and MD of GCI Group’s North American marketing
practice, is heading to hi-tech hub Austin to be chief marketing officer
of eLogo.com, a business-to-business e-commerce firm.
The move comes just weeks after director Pam Fields left Hill &
Knowlton’s US marketing communications practice to join New York-based
MaMamedia.com, a leading web site for children.
GCI CEO Bob Feldman wooed Stanmyre away from H&K in November 1997, and
she spearheaded the revitalization of GCI’s marketing practice. During
her tenure, GCI nabbed blue-chip clients such as Intel, British Airways
and Procter & Gamble.
’It’s a bittersweet moment,’ Stanmyre said. ’I’m sad to leave, but part
of me is extremely intrigued by the Internet.’ Stanmyre’s husband is an
Austin-based venture capitalist, and she is also a close friend of
eLogo.com CEO Joel Bines. ’The dot-coms need agency people because they
make it happen,’ said Dennis Spring, president of search firm Spring
GCI has not named a replacement, but maintains consumer group leaders in
all its major markets. H&K has not yet named a successor for Fields.
In other GCI news, the firm named Michael Bayer and Robert Ferris
directors of its New York technology and IR practices, respectively.
Bayer served stints as VP at Miller Consulting and Shandwick, while
Ferris was most recently VP at the MWW Group.