eLogo.com lures GCI marketing star Stanmyre to tech hub Austin

NEW YORK: Another agency marketing maven has flown the coop to join the dot-com parade.

NEW YORK: Another agency marketing maven has flown the coop to join the dot-com parade.

NEW YORK: Another agency marketing maven has flown the coop to join

the dot-com parade.



Carla Stanmyre, EVP and MD of GCI Group’s North American marketing

practice, is heading to hi-tech hub Austin to be chief marketing officer

of eLogo.com, a business-to-business e-commerce firm.



The move comes just weeks after director Pam Fields left Hill &

Knowlton’s US marketing communications practice to join New York-based

MaMamedia.com, a leading web site for children.



GCI CEO Bob Feldman wooed Stanmyre away from H&K in November 1997, and

she spearheaded the revitalization of GCI’s marketing practice. During

her tenure, GCI nabbed blue-chip clients such as Intel, British Airways

and Procter & Gamble.



’It’s a bittersweet moment,’ Stanmyre said. ’I’m sad to leave, but part

of me is extremely intrigued by the Internet.’ Stanmyre’s husband is an

Austin-based venture capitalist, and she is also a close friend of

eLogo.com CEO Joel Bines. ’The dot-coms need agency people because they

make it happen,’ said Dennis Spring, president of search firm Spring

Associates.



GCI has not named a replacement, but maintains consumer group leaders in

all its major markets. H&K has not yet named a successor for Fields.



In other GCI news, the firm named Michael Bayer and Robert Ferris

directors of its New York technology and IR practices, respectively.

Bayer served stints as VP at Miller Consulting and Shandwick, while

Ferris was most recently VP at the MWW Group.



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