HERNDON, VA: Discovery Communications’ PR operation was thrown into flux earlier this month when longtime communications chief Jim Boyle jumped ship to an Internet start-up.
HERNDON, VA: Discovery Communications’ PR operation was thrown into
flux earlier this month when longtime communications chief Jim Boyle
jumped ship to an Internet start-up.
Boyle, who had worked at Discovery since its days as a fledgling cable
channel, had been the company’s SVP of international marketing and
His tenure with the company included the launch of the Discovery Channel
as well as spin-off services and channels around the globe. An internal
restructuring last September saw him take on the new role of policy
Many of Boyle’s PR duties were handed to Petra Fioravanti (who was upped
to VP of communications), while SVP of public policy and communications
Don Baer officially became the company’s top-ranking PR official.
Boyle landed on his feet quickly, joining Virginia-based e-commerce
consultancy Digital Focus as SVP of marketing and communications. The
move was prompted by a desire to return to the more free-wheeling ways
of a start-up company.
’I wanted to be part of an e-company and to get back what it was like
during the early days at Discovery,’ he said. ’The company has just
received a round of venture capital funding, which gives us a great
opportunity to introduce the brand to new customers and potential
Like most start-ups, Digital Focus is looking to ramp up its PR activity
and will likely hire additional staffers by the end of the second
quarter of 2000. The company currently employs DC-based PR agency Dittus