Discovery’s top voice quits, joins start-up

HERNDON, VA: Discovery Communications’ PR operation was thrown into flux earlier this month when longtime communications chief Jim Boyle jumped ship to an Internet start-up.

HERNDON, VA: Discovery Communications’ PR operation was thrown into flux earlier this month when longtime communications chief Jim Boyle jumped ship to an Internet start-up.

HERNDON, VA: Discovery Communications’ PR operation was thrown into

flux earlier this month when longtime communications chief Jim Boyle

jumped ship to an Internet start-up.



Boyle, who had worked at Discovery since its days as a fledgling cable

channel, had been the company’s SVP of international marketing and

communications.



His tenure with the company included the launch of the Discovery Channel

as well as spin-off services and channels around the globe. An internal

restructuring last September saw him take on the new role of policy

advisor.



Many of Boyle’s PR duties were handed to Petra Fioravanti (who was upped

to VP of communications), while SVP of public policy and communications

Don Baer officially became the company’s top-ranking PR official.



Boyle landed on his feet quickly, joining Virginia-based e-commerce

consultancy Digital Focus as SVP of marketing and communications. The

move was prompted by a desire to return to the more free-wheeling ways

of a start-up company.



’I wanted to be part of an e-company and to get back what it was like

during the early days at Discovery,’ he said. ’The company has just

received a round of venture capital funding, which gives us a great

opportunity to introduce the brand to new customers and potential

employees.’



Like most start-ups, Digital Focus is looking to ramp up its PR activity

and will likely hire additional staffers by the end of the second

quarter of 2000. The company currently employs DC-based PR agency Dittus

Communications.



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