CA tech vet shuts door of chip shop

CAMPBELL, CA: Dumping the decidedly unsexy world of semiconductor PR to jump on the dot-com bandwagon, Silicon Valley veteran Susan Cain has closed Cain Communications, a firm specializing in work for chip companies, to birth Ilios Communications, a new agency focused on launching Internet start-ups.

CAMPBELL, CA: Dumping the decidedly unsexy world of semiconductor PR to jump on the dot-com bandwagon, Silicon Valley veteran Susan Cain has closed Cain Communications, a firm specializing in work for chip companies, to birth Ilios Communications, a new agency focused on launching Internet start-ups.

CAMPBELL, CA: Dumping the decidedly unsexy world of semiconductor

PR to jump on the dot-com bandwagon, Silicon Valley veteran Susan Cain

has closed Cain Communications, a firm specializing in work for chip

companies, to birth Ilios Communications, a new agency focused on

launching Internet start-ups.



Cain’s five-year-old, dollars 2.26 million firm had about 12 employees

and boasted clients such as QuickLogic, Sirius Communications and

PMC-Sierra. However, many companies within the sector have recently

brought PR in-house, according to Cain, who said she will provide

transitional consulting services for her ex-clients as they seek new

agencies.



Cain said that it was easier to start from scratch in the Internet space

than try to reposition her existing agency: ’We established such a solid

reputation in this industry that it would be hard to gain interest

outside the industry, including from potential employees.’



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