The Geek Factory snatches dot-com firm from Ogilvy

NEW YORK: Hi-tech boutique The Geek Factory, which until recently was a one-man operation, has pulled off a major coup by snatching business-to-business Web site Mondus.com away from Ogilvy. The account is worth dollars 12,000 per month.

NEW YORK: Hi-tech boutique The Geek Factory, which until recently was a one-man operation, has pulled off a major coup by snatching business-to-business Web site Mondus.com away from Ogilvy. The account is worth dollars 12,000 per month.

NEW YORK: Hi-tech boutique The Geek Factory, which until recently

was a one-man operation, has pulled off a major coup by snatching

business-to-business Web site Mondus.com away from Ogilvy. The account

is worth dollars 12,000 per month.



Mondus made the switch after working with Ogilvy for only five

months.



’They were the right PR agency for a Coca-Cola or a Microsoft, but we

are not a Coca-Cola or Microsoft,’ said Mondus director of external

relations Edward Kanterian. ’An Internet start-up doesn’t fit with a

large PR agency.’



The company met with nine other PR agencies before selecting The Geek

Factory, including Steven Blinn Associates, Middleberg & Associates and

PepperCom (which Kanterian criticized for their request that he fill out

a questionnaire about the company’s business plan for the next six

months). Kanterian said the chemistry was right with The Geek

Factory.



’You should want to go out for a beer with your PR agency. We liked The

Geek Factory a lot, and we liked (president) Peter Shankman,’ Kanterian

said. ’He asked critical questions, which is something PR agencies don’t

do - they just agree with whatever the potential client says.’



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