Sony consolidates units for PlayStation 2 launch

FOSTER CITY, CA: Sony Computer Entertainment America (SCEA), the subsidiary unit responsible for Sony’s PlayStation console and software business in North America, announced that it will consolidate operations in preparation for the yet-to-be-announced launch of its PlayStation 2 platform.

FOSTER CITY, CA: Sony Computer Entertainment America (SCEA), the subsidiary unit responsible for Sony’s PlayStation console and software business in North America, announced that it will consolidate operations in preparation for the yet-to-be-announced launch of its PlayStation 2 platform.

FOSTER CITY, CA: Sony Computer Entertainment America (SCEA), the

subsidiary unit responsible for Sony’s PlayStation console and software

business in North America, announced that it will consolidate operations

in preparation for the yet-to-be-announced launch of its PlayStation 2

platform.



Effective April 1, Foster City, CA-based SCEA will merge with sister

publishing and development group 989 Studios. The current SCEA

management team will take the reins of the new organization.



With the upcoming consolidation, PR director Molly Smith, who already

oversees all corporate communications and PR for SCEA, adds PR for 989

Studios to her plate. She effectively replaces 989 PR director Helene

Sheeler, who is leaving the company. SCEA’s agency of record,

Fleishman-Hillard/LA, is handling the upcoming PlayStation 2 debut.



Unlike Sega’s mega-watt marketing push for Dreamcast last summer, Sony

seems to be taking a subdued approach towards its next-generation gaming

product - at least for now. In fact, Smith would not disclose any of the

plans or even a release date for PlayStation 2 in the US and European

markets. However, the new platform, which will have to play a good game

of catch-up to nip at Dreamcast’s holiday sales, is set to launch in

Japan on March 4.



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