Site lets users e-mail newsmakers

SEATTLE: Seattle PR veteran Wiley Brooks is talking big about his new venture, TellThemNow.com, billing it as ’a milestone in modern communications.’ But there’s reason to believe that his pronouncement may not be too far off the mark.

SEATTLE: Seattle PR veteran Wiley Brooks is talking big about his new venture, TellThemNow.com, billing it as ’a milestone in modern communications.’ But there’s reason to believe that his pronouncement may not be too far off the mark.

SEATTLE: Seattle PR veteran Wiley Brooks is talking big about his

new venture, TellThemNow.com, billing it as ’a milestone in modern

communications.’ But there’s reason to believe that his pronouncement

may not be too far off the mark.



Set to launch next month, TellThemNow allows readers to instantly send

e-mail to anyone mentioned in an online news article. ’It empowers

individuals to communicate with people of influence in real time,’ he

said.



The national rollout will be just before the Academy Awards, allowing

fans to, say, send congratulatory e-mails to a winner. When asked how he

was able to locate the e-mail addresses of movie stars, Brooks replied,

’We have our ways.’



Each sender will be required to provide a certain amount of personal

information and verification before the e-mails are sent, to ensure

credibility.



While Brooks hasn’t formally signed up any sites, he claims to have

’letters of intent from nearly 400 news sites and verbal commitments

from more than 500 others.’



The PR community is well represented on the site’s panel of advisors,

which includes Council of Public Relations Firms prexy Jack Bergen and

AT&T director of PR Research Bruce Jeffries-Fox. Each has received a

small share of the company, worth around dollars 1,000.



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