Music auction site hires IR specialist

FORT DODGE, IA: Musichotbid.com, a pre-IPO auction Web site hawking musical instruments, equipment, memorabilia and recordings, has tapped Colorado-based IR specialist firm Carl Thompson Associates (CTA) for a national PR program.

FORT DODGE, IA: Musichotbid.com, a pre-IPO auction Web site hawking musical instruments, equipment, memorabilia and recordings, has tapped Colorado-based IR specialist firm Carl Thompson Associates (CTA) for a national PR program.

FORT DODGE, IA: Musichotbid.com, a pre-IPO auction Web site hawking

musical instruments, equipment, memorabilia and recordings, has tapped

Colorado-based IR specialist firm Carl Thompson Associates (CTA) for a

national PR program.



The account is worth approximately dollars 100,000 in annualized fees

and entails a national trade and business media relations program, as

well as investor and VC relations and the development of an online

pressroom. Launched last September, Musichotbid.com did not have an

agency of record prior to CTA.



While the choice of a firm known primarily for IR may seem like an odd

choice for a Web site looking to attain across-the-board national

recognition, CTA’s selection makes more sense given the company’s future

IPO plans.



Indeed, according to Musichotbid.com CEO Jim Kersten, CTA’s extensive IR

experience was what distinguished the agency over a host of other

contenders.



’We’re preparing for our second phase of private financing and are

contemplating an IPO within the next 12-18 months,’ he pointed out.



Musichotbid’s marketing plans are aggressive - goals include achieving a

7% market share of online music sales over the next few years, along

with 75% name recognition among its target audience.



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