Kozmo.com drops RLM for Edelman’s ’reach and scale’

NEW YORK: The names change, but the story remains the same: Dot-com meets hi-tech boutique PR firm. Dot-com gets amazing press. Dot-com abruptly ditches boutique for big-time agency.

NEW YORK: The names change, but the story remains the same: Dot-com meets hi-tech boutique PR firm. Dot-com gets amazing press. Dot-com abruptly ditches boutique for big-time agency.

NEW YORK: The names change, but the story remains the same: Dot-com

meets hi-tech boutique PR firm. Dot-com gets amazing press. Dot-com

abruptly ditches boutique for big-time agency.



The company in this case is New York-based Kozmo.com, the ballyhooed

online delivery service that this month dropped RLM Public Relations for

Edelman. Kozmo brought NY-based RLM on board last summer (PRWeek, July

26, 1999) and quickly became a media darling, garnering reams of

coverage in everything from Forbes to The New York Times to Vanity

Fair.



But with Kozmo quickly expanding - it recently cut a dollars 150 million

partnership with Starbucks, and Amazon is reportedly eyeing a stake as

well - new chief marketing officer Chris Shimojima felt it was time to

go with a global agency, despite the phenomenal press already received.

The account is worth upwards of dollars 45,000 a month.



Shimojima said the decision was based on Edelman’s ’reach and scale’ and

emphasized that it had nothing to do with RLM’s performance: ’We’re

growing rapidly in terms of markets.’ Kozmo now operates in five cities

- New York, Seattle, San Francisco, Boston and Washington, DC - and

hopes to have 30 locations by December.



’In a nutshell, they decided to go with a global agency,’ said RLM CEO

Richard Laermer. ’While we’re opening offices in LA and DC, we cannot

open a Kozmo branch in every city in America and Europe, Asia and South

America.’



One source close to RLM was not as diplomatic, however: ’(Shimojima)

doesn’t have an idea of how fast the Internet works and how completely

unique Internet media is. So he’s not doing right by the company he

works for.’



Edelman’s Barby Siegel heads the new Kozmo account team, but did not

return calls seeking comment. RLM is still handling media assignments

for Kozmo, and will remain on retainer until those stories are

completed.



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