Foundation ready to make dollars 2m deal

WASHINGTON, DC: The Robert Wood Johnson Foundation is close to announcing its choice of agency for a dollars 2 million, multi-year campaign promoting the needs of Americans with lifelong medical problems.

WASHINGTON, DC: The Robert Wood Johnson Foundation is close to announcing its choice of agency for a dollars 2 million, multi-year campaign promoting the needs of Americans with lifelong medical problems.

WASHINGTON, DC: The Robert Wood Johnson Foundation is close to

announcing its choice of agency for a dollars 2 million, multi-year

campaign promoting the needs of Americans with lifelong medical

problems.



Word on the street is that the foundation has whittled down its options

to three candidates: Chlopak, Leonard, Schechter & Associates;

Fleishman-Hillard and Porter Novelli. Based in Princeton, NJ, the

foundation is a major booster of national programs supporting new

approaches for health-related issues.



The planned campaign is designed to raise awareness of the needs of

people who live with conditions such as diabetes and arthritis.

According to one source, the US healthcare system is geared toward

treating people who need short-term acute care, thus shortchanging the

needs of people needing lifelong treatment.



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