Dot-com clients help double C&W hi-tech practice

ATLANTA: Cohn & Wolfe’s Atlanta outpost has generated somewhat of a hi-tech hot streak, adding four new accounts last week that effectively double the size of the agency’s tech practice.

ATLANTA: Cohn & Wolfe’s Atlanta outpost has generated somewhat of a hi-tech hot streak, adding four new accounts last week that effectively double the size of the agency’s tech practice.

ATLANTA: Cohn & Wolfe’s Atlanta outpost has generated somewhat of a

hi-tech hot streak, adding four new accounts last week that effectively

double the size of the agency’s tech practice.



Chief among the new wins was Brightlane.com, a New York-based small

business services provider founded by Steve Johnson, the mind behind

netBank.



Sources pegged Brightlane’s PR expenditures in the range of dollars 2

million.



According to Brightlane chief marketing officer Fredda McDonald, C&W got

the nod over fellow finalist Fleishman-Hillard.



’Our entire company is built on the philosophy of branding,’ she

said.



’The folks at Cohn & Wolfe did a lot of research to find out who we are

and matched their capabilities to our needs.’



Atlanta CEO Tony DeMartino also announced three other account wins:

SecureWorks, an Internet security solution provider; CarrierPoint, which

offers Web-based programs for the trucking industry; and Nuesoft.com, an

Atlanta-based site that makes medical practice management software

tools.



’They’re at varying stages of development,’ said DeMartino. ’Some of

them have recently gone public or are close to doing it, while others

are just closing on their initial financing rounds. It makes for a very

exciting practice.’



Cohn & Wolfe’s hi-tech practice group, which stood between dollars 3.5

million and dollars 4 million in annual billings prior to the wins,

should now come in at around dollars 7.5 million for 2000.



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