DIARY: Play-Doh provides primary education

Worried about how your child will learn the meaning of democracy? Hasbro believes it has a solution.

Worried about how your child will learn the meaning of democracy? Hasbro believes it has a solution.

Worried about how your child will learn the meaning of democracy?

Hasbro believes it has a solution.



The company recently launched its Play-Doh Colorful Campaign 2000 and is

soliciting votes nationally from kids and ’kids-at-heart’ for their

favorite Play-Doh colors.



As part of the effort, designed to commemorate Play-Doh’s 45th

anniversary, second- and third-graders were asked to develop campaigns

for each of Play-Doh’s 10 colors, including Blue Lagoon and Party Hat

Purple. But instead of the usual election-year speeches, the children

tried to get their messages across through dances and poems, with the

first grade serving as a non-partisan audience. Perhaps if conservative

activist Gary Bauer had conducted his campaign that way, he’d still be

in the race.



Voting will last through June, and the winning four colors will be

featured in the ’Play-Doh Kids Favorites Four-Pack.’ Now, if Hasbro can

just figure out a way to stop the children from eating the

candidates ...



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