DIARY: Cooper Katz exec looks to the future with paranormal PR

Move over hi-tech and healthcare - there’s a new hot sector in the profession: holistic and metaphysical PR.

Move over hi-tech and healthcare - there’s a new hot sector in the profession: holistic and metaphysical PR.

Move over hi-tech and healthcare - there’s a new hot sector in the

profession: holistic and metaphysical PR.



Andrea Martone, a former Rubenstein Associates SAE who is currently

CooperKatz’s media director, has founded the Intuitive Vision Network

(IVN), which she believes is the nation’s first and only PR agency

catering to psychics and other mediums. Her goal: giving clairvoyants,

energy healers and channelers the credibility and attention they

deserve.



While it may be easy to dismiss Martone’s side project as a silly whim -

especially when the official press release trumpets IVN as ’the nation’s

only paranormal public relations firm’ - Martone believes that there is

a significant niche waiting to be filled. ’Editors would always ask me

’Do you know any psychics?’’ she explained. ’These once outlandish New

Age ideas and practices are being edged into the mainstream, and the

media is really interested in finding out more about them.’



Martone runs the agency during her hours away from CooperKatz. ’Right

now, it’s a passion, a way for me to play a small part in cosmic

harmony.’



Outside reaction has been largely favorable, Martone said. ’Some people

make fun of it, others think it’s fascinating. But people can’t escape

it.’ Her bosses at CooperKatz have proven quite supportive as well.

’They (CK principals Andy Cooper and Ralph Katz) are wonderful,

open-minded men,’ she said. ’None of the larger PR firms wanted to deal

with this.’



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