Alan Taylor creates dollars 2m tech unit

NEW YORK: Alan Taylor Communications, best known for its work in the sports arena, has formalized its hi-tech practice with the launch of an Internet division and the signing of four new dot-coms.

NEW YORK: Alan Taylor Communications, best known for its work in the sports arena, has formalized its hi-tech practice with the launch of an Internet division and the signing of four new dot-coms.

NEW YORK: Alan Taylor Communications, best known for its work in

the sports arena, has formalized its hi-tech practice with the launch of

an Internet division and the signing of four new dot-coms.



Headed by VP Bret Werner, the agency’s new e-PR division recently

secured retainers from ActiveUSA.com, uBid.com, SOLDOUT.com and

Chipshot.com, new business worth about dollars 700,000 in annualized fee

revenue. Overall, Werner’s division should bring in dollars 2 million

this year.



Previously handled by Stanton Crenshaw, SOLDOUT.com selected Alan Taylor

in a competitive pitch. The agency beat out Porter Novelli in the bid

for ActiveUSA and replaced Alexander Ogilvy on Ubid.com, a publicly

traded auction site. For Chipshot.com, Alan Taylor will work with

Daviscomm.com, a San Francisco shop that handles West Coast and

trade-related PR.



Internet companies flocking to a 20-year-old, sports-oriented firm may

seem odd, but Werner said that Alan Taylor has been somewhat of a

pioneer in PR for online properties.



’We started working with companies like Paul Allen’s Starwave five years

ago,’ he explained. ’It’s just within the past 12-18 months that this

has become the fastest-growing sector of our business.’



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