Zuma unveils DVD presentation aid

NEW YORK: Zuma Digital has launched a new product that, if the company is to be believed, will revolutionize the way PR firms and others put together their multimedia presentations.

NEW YORK: Zuma Digital has launched a new product that, if the company is to be believed, will revolutionize the way PR firms and others put together their multimedia presentations.

NEW YORK: Zuma Digital has launched a new product that, if the

company is to be believed, will revolutionize the way PR firms and

others put together their multimedia presentations.



The new tool, ActiveDVD, enables users to archive TV, radio, print and

Web media onto DVD discs. The discs can then be used for full-screen

playback of the archived media clips within Microsoft PowerPoint

presentations.



ActiveDVD thus also allows agencies to significantly reduce the amount

of space devoted to archive material.



In addition, ActiveDVD provides more flexibility within presentations

than prior software devices. ’Rather than start over each time, users

want to cut a video for a presentation, and be able to change things

around in seconds,’ said Zuma COO and creative director Blaine

Grayboyes.



Among the most-hyped features of ActiveDVD is the Shuffler, which lets

users designate which archived pieces will be played and in what order

in as little as one minute. ’Because the information is stored on disc,

users can quickly add new clips to presentations while waiting in the

lobby or riding the train,’ Grayboyes added.



Archiving prices range from dollars 100 to dollars 500 per video element

(depending on the quality desired), while radio and print elements cost

significantly less. For more information, visit www.zumadigital.com.



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