NEW YORK: Zuma Digital has launched a new product that, if the company is to be believed, will revolutionize the way PR firms and others put together their multimedia presentations.
NEW YORK: Zuma Digital has launched a new product that, if the
company is to be believed, will revolutionize the way PR firms and
others put together their multimedia presentations.
The new tool, ActiveDVD, enables users to archive TV, radio, print and
Web media onto DVD discs. The discs can then be used for full-screen
playback of the archived media clips within Microsoft PowerPoint
ActiveDVD thus also allows agencies to significantly reduce the amount
of space devoted to archive material.
In addition, ActiveDVD provides more flexibility within presentations
than prior software devices. ’Rather than start over each time, users
want to cut a video for a presentation, and be able to change things
around in seconds,’ said Zuma COO and creative director Blaine
Among the most-hyped features of ActiveDVD is the Shuffler, which lets
users designate which archived pieces will be played and in what order
in as little as one minute. ’Because the information is stored on disc,
users can quickly add new clips to presentations while waiting in the
lobby or riding the train,’ Grayboyes added.
Archiving prices range from dollars 100 to dollars 500 per video element
(depending on the quality desired), while radio and print elements cost
significantly less. For more information, visit www.zumadigital.com.