Weber, Medialink forge partnership for tech services

CAMBRIDGE, MA: In a first for Medialink, the company announced last week that it has formed an alliance with Weber PR Worldwide to serve as the agency’s preferred provider of Internet, broadcasting and PR research services.

CAMBRIDGE, MA: In a first for Medialink, the company announced last week that it has formed an alliance with Weber PR Worldwide to serve as the agency’s preferred provider of Internet, broadcasting and PR research services.

CAMBRIDGE, MA: In a first for Medialink, the company announced last

week that it has formed an alliance with Weber PR Worldwide to serve as

the agency’s preferred provider of Internet, broadcasting and PR

research services.



Under the agreement, Medialink will provide Weber with technology such

as Internet-based streaming video and audio and satellite media

tours.



While the deal may appear to limit choices for Weber clients, the

agreement is non-exclusive, meaning that clients whose contracts

stipulate that they receive price quotes from multiple vendors will

still have a choice.



Weber VP of interactive communications Scott MacIver said that Medialink

would be the agency’s first option, unless they didn’t have the best

resources for a particular project.



’We looked at the available choices in the marketplace, and Medialink

has the broadest base of services,’ he said. ’They’re the right partner

going forward.’



Although it may not seem necessary to formalize the vendor relationship,

both parties said that there were pricing and efficiency benefits in

doing so. Medialink VP of marketing communications Gary Miller promised

that the new relationship would not prevent the company from being able

to deliver its services to other agencies.



’We have a history of being able to not only juggle one client but

many,’ he said. ’We have a series of stringers in every city around the

world, and we know what we can and can’t do.’



He added that Medialink remains free to forge similar partnerships with

other agencies, something he hopes will happen in upcoming months.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.