NEW YORK: Walker Information and Padilla Speer Beardsley have teamed up to focus their attention on reputation management, the companies announced last week.
NEW YORK: Walker Information and Padilla Speer Beardsley have
teamed up to focus their attention on reputation management, the
companies announced last week.
Under the terms of the deal, PSB will market and sell four measurement
tools offered by Walker, a research organization that specializes in
The tools that PSB clients will now enjoy access to are the corporate
reputation report, employee relationship report, customer feedback
report and supplier relationship report. Each product breaks audiences
down into smaller groups, providing information on customers, the media,
employees and investors.
According to PSB SVP David Hakensen, the agency’s interest in Walker was
sparked by a desire to provide clients with reputation data prior to
designing or recommending a PR program.
’Our clients want feedback in six weeks, not the six months many
research companies require,’ he said.
In addition to providing media- and performance-tracking within six to
eight weeks, Walker offers program recommendations based on the
PSB sees its role as taking care of the next step in the progression:
the actual implementation of PR programs.