USC loses top PR talent to dot-com

LOS ANGELES: First it was the PR agencies, then corporate America. Now, even academia is being raided by the dot-com world for top PR talent.

LOS ANGELES: First it was the PR agencies, then corporate America. Now, even academia is being raided by the dot-com world for top PR talent.

LOS ANGELES: First it was the PR agencies, then corporate America.

Now, even academia is being raided by the dot-com world for top PR

talent.



In a note circulated last week, the University of Southern California’s

Marshall School of Business communications director Robert Wynne

announced he is leaving to join Smalloffice.com, a Malibu-based online

resource for small businesses, as director of communications.



Wynne, who starts his new post Wednesday, spent three years at USC. He

was one of the key players behind the Marshall School’s first-time

placement on BusinessWeek’s annual list of the Top 25 MBA programs.



’Being at the business school whet my appetite to enter the real world

of business,’ Wynne said. ’There have been so many great success stories

in the Internet space out of USC.’



Wynne, who worked for home builder Kaufman and Broad before joining USC,

said he interviewed at many other dot-coms before settling on

Smalloffice.com.



’I am absolutely convinced this company will be a huge success,’ he

explained.



’Also, I thought I could learn a lot about the business-to-business,

e-commerce sector there.’



In the new position, Wynne will report to VP of marketing Michael Rogers

and oversee one to-be-hired PR manager. He will also be in charge of

finding a PR firm for the company.



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