WASHINGTON, DC: The political primaries are creating a bonanza for video production facilities in the DC area - and that’s bad news for local PR pros.
WASHINGTON, DC: The political primaries are creating a bonanza for
video production facilities in the DC area - and that’s bad news for
local PR pros.
Political consultants cranking out campaign commercials have tied up
many of the top video-production shops in town, forcing PR agencies
working on video projects to scramble for help. And according to
Interface Media Group VP Adam Hurst, it will get worse before it gets
Hurst said that early in a campaign, many incumbents produce their ads
in their home state to show that they are in touch with local
However, as the election draws closer, they look to DC-area facilities
for their spots.
This impacts distribution as well. Since politicians need to have their
ads distributed literally overnight - especially when involved in
negative campaigns that demand quick responses - PR projects may well be
put on the backburner.
Balancing the demands of politicians and PR pros requires video
production companies to walk ’a fine line,’ Hurst said. ’We have to
satisfy long-term clientele, which includes the PR community, while at
the same time meeting the short-term demands of the political
Compounding the problem is the economy’s strength - facilities are
straining to keep up with demand from companies flush with cash.