Pros crowded out of DC video facilities

WASHINGTON, DC: The political primaries are creating a bonanza for video production facilities in the DC area - and that’s bad news for local PR pros.

WASHINGTON, DC: The political primaries are creating a bonanza for video production facilities in the DC area - and that’s bad news for local PR pros.

WASHINGTON, DC: The political primaries are creating a bonanza for

video production facilities in the DC area - and that’s bad news for

local PR pros.



Political consultants cranking out campaign commercials have tied up

many of the top video-production shops in town, forcing PR agencies

working on video projects to scramble for help. And according to

Interface Media Group VP Adam Hurst, it will get worse before it gets

better.



Hurst said that early in a campaign, many incumbents produce their ads

in their home state to show that they are in touch with local

concerns.



However, as the election draws closer, they look to DC-area facilities

for their spots.



This impacts distribution as well. Since politicians need to have their

ads distributed literally overnight - especially when involved in

negative campaigns that demand quick responses - PR projects may well be

put on the backburner.



Balancing the demands of politicians and PR pros requires video

production companies to walk ’a fine line,’ Hurst said. ’We have to

satisfy long-term clientele, which includes the PR community, while at

the same time meeting the short-term demands of the political

community.’



Compounding the problem is the economy’s strength - facilities are

straining to keep up with demand from companies flush with cash.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.