Nissan selects Fair to fill Vines’ position

CARSON, CA: Nissan North America moved quickly to fill its top PR spot following the departure of Jason Vines to Ford, promoting Debra Sanchez Fair to VP of corporate communications.

CARSON, CA: Nissan North America moved quickly to fill its top PR spot following the departure of Jason Vines to Ford, promoting Debra Sanchez Fair to VP of corporate communications.

CARSON, CA: Nissan North America moved quickly to fill its top PR

spot following the departure of Jason Vines to Ford, promoting Debra

Sanchez Fair to VP of corporate communications.



Nobuo Araki, president of Nissan North America, told PRWeek that he

didn’t consider looking outside Nissan for a replacement. ’She is a very

good leader,’ he said, adding that Sanchez Fair’s familiarity with

Nissan’s revitalization plan - something she’ll need to communicate to

all the company’s publics - played heavily in her favor.



Sanchez Fair, a 10-year Nissan veteran, reports directly to Araki.

Filling her prior post (director of corporate communications) is Scott

Vazin, who was upped from corporate manager, public affairs.



Sanchez Fair said her major challenge is to maintain Nissan’s recent

positive PR momentum. While the US operation’s Japanese parent continues

to face major problems in its home market and elsewhere, North America

has emerged as a bright spot for the troubled automaker. In January,

Nissan sales in North America were up more than 22% from the prior

year.



Vines, who spent two years heading Nissan PR, was credited with getting

the company back in the press spotlight, and Sanchez Fair thinks she can

keep the ball rolling. ’Nothing is going to stop that momentum,’ she

promised.



Sanchez Fair will also oversee the 22 corporate communications staffers

spread out among Nissan’s Carson, CA headquarters and outposts in DC and

Detroit. However, government affairs will now report to former general

counsel Ann Jennings, who has become VP and general counsel of legal and

government affairs. Last year, responsibility for government affairs had

been shifted to Vines, who frequently found himself commuting from

California to Detroit to Washington to oversee his various Nissan PR

charges.



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