MCI WorldCom to unite PR functions

LONDON: In anticipation of a European Commission investigation into its proposed mega-merger with Sprint, MCI WorldCom is overhauling its pan-European PR operations.

LONDON: In anticipation of a European Commission investigation into its proposed mega-merger with Sprint, MCI WorldCom is overhauling its pan-European PR operations.

LONDON: In anticipation of a European Commission investigation into

its proposed mega-merger with Sprint, MCI WorldCom is overhauling its

pan-European PR operations.



The company is reviewing PR coordination, media relations and public

affairs and will soon appoint a single agency to manage these functions

across 13 European countries.



Pitches for the business were held last Tuesday in London, MCI WorldCom

director of corporate communications Angela Barker confirmed. While she

declined to identify the agencies that took part, sources close to

negotiations said that APCO (the incumbent), Brodeur Worldwide,

Countrywide Porter Novelli and Weber Group/Europe are all in the

mix.



Luther Pendragon, which works with MCI WorldCom in the UK, advises the

company on other pan-European issues, including regulation.



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