Gov’t communicators look to PR for awareness push

WASHINGTON, DC: Intent on upping both awareness and overall PR efficiency, the National Association of Government Communicators (NAGC), which represents federal, state and local government communicators, has shuffled its PR plans.

WASHINGTON, DC: Intent on upping both awareness and overall PR efficiency, the National Association of Government Communicators (NAGC), which represents federal, state and local government communicators, has shuffled its PR plans.

WASHINGTON, DC: Intent on upping both awareness and overall PR

efficiency, the National Association of Government Communicators (NAGC),

which represents federal, state and local government communicators, has

shuffled its PR plans.



The Alexandria Group had won a bid two years ago to represent the

association, which currently claims a membership of approximately 450

communicators.



The firm, however, resigned the account 90 days before the contract was

due to expire.



The NAGC promptly brought in Read-Poland (which finished second in the

earlier bidding process) this month and signed them to a deal worth

dollars 45,000 that expires on December 31. The agency will handle

executive management and strategy issues, while Core Association

Services (Fairfax, VA) will handle administrative matters.



NAGC president Joni Inman, who also serves as Lakewood, CO’s director of

citizen relations, said that the organization has been ’good at being

spokespeople for government organizations, but not good at tooting our

own horn.’ Through more effective and efficient use of PR, she hopes to

change this.



Among Inman’s goals are boosting the group’s membership, and she

believes the NAGC’s code of ethics is a strong selling point. She also

wants more visibility in the news media, particularly when it comes to

addressing issues regarding open access to information. She also hopes

to create speakers’ bureaus to help local groups learn more about the

art of effective communication.



The NAGC annual conference, to be held May 3 to 5 in Alexandria, VA,

will be somewhat of a PR coming-out party for the organization. Larry

Speakes, former Ronald Reagan press secretary and current senior advisor

to the Postmaster General, will speak. Also in attendance will be Steve

Davis, the chief spokesperson for the Jefferson County, CO sheriff’s

department.



Davis was thrust into prominence by his role as chief public voice in

the days following the Columbine High School massacre.



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