DIARY: Pols compete for best grass-roots

Presidential candidates love to talk about their grass-roots support.

Presidential candidates love to talk about their grass-roots support.

Presidential candidates love to talk about their grass-roots

support.



Now, a PR campaign is looking beyond the roots to candidates’ entire

lawns.



Cramer-Krasselt’s Milwaukee office has created www.grasspoll.com for

client Briggs & Stratton, asking visitors to choose the best

presidential lawn. Voters can choose among the candidates’ lawns in

categories such as ’cleanest cut,’ ’least likely to make the cut’ and

’most creative hedging.’



Cramer came up with the idea as ’a way to have some fun with the

campaigns,’ said VP and director of PR Joel Curran. Briggs & Stratton,

which makes engines for lawn mowers, gave Cramer the freedom to hire

local photographers for the best possible shots. And while none of the

candidates has called to demand a reshoot, Curran still hopes for some

response. ’It’s not lawn-care season yet,’ he quipped.



The site debuted just before the Iowa caucuses, and has since attracted

hundreds of thousands of hits and coverage in The Wall Street Journal

and on Newsweek.com.



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