Hoop dreams: Dan Klores Associates hits the hardwood

Dan Klores Associates has long been one of the NBA's off-the-court PR powerhouses.

Dan Klores Associates has long been one of the NBA's off-the-court PR powerhouses. But after a DKA-sponsored team knocked off five straight wins to triumph in the T.J Martell B-Ball Classic last month, it looks like the agency is ready to assert itself underneath the boards as well.

The DKA team - AE Mike Smith, former AE Dave Bray and assistant Juan Castillon - was bolstered by Page Six's Richard Johnson and a handful of six-foot-plus ringers in the single-night event, for which 12 teams anted up a $7,500 entry fee. The agency competed against squads from Madison Square Garden (featuring MSG boss Dave Checketts, Knicks broadcaster Mike Breen and women's hoops legend Carol Blazejowski), SFX Entertainment, Loud Records, Tommy Hilfiger and others.

Agency head Dan Klores, who dryly describes himself as 'an experienced coach,' took an active role on the bench. 'I worked the court, I worked the refs,' he says. 'Hey, I wanted to win. We were going against pros.' Among the hoops stars playing for other teams were St. John's guards Bootsy Thornton and Chudney Gray and former Bulls forward Keith Booth.

DKA's on-court activity is far from over, however: Klores, 50, will be lacing up the high-tops for a game of one-on-one against 35-year-old VP and director of client development Rob Bailey. 'He's spotting me eight in a game up to 11,' Klores said. 'I guarantee you, I'm going to clobber him.'

Responded Bailey, 'The boss has a good shot. But if I lose 11-0 or 11-2, I might as well go into nursing.'

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