CarOrder.com tows in start-up veteran

AUSTIN: Debby Fry Wilson, who served as director of PR and government relations for ailing Seattle-based online pharmacy Drugstore.com for the past 18 months, has jumped to CarOrder.com, one of several companies hoping to strike it rich selling cars on the Internet.

AUSTIN: Debby Fry Wilson, who served as director of PR and government relations for ailing Seattle-based online pharmacy Drugstore.com for the past 18 months, has jumped to CarOrder.com, one of several companies hoping to strike it rich selling cars on the Internet.

AUSTIN: Debby Fry Wilson, who served as director of PR and

government relations for ailing Seattle-based online pharmacy

Drugstore.com for the past 18 months, has jumped to CarOrder.com, one of

several companies hoping to strike it rich selling cars on the

Internet.



Wilson, who signed on with the Austin-based auto e-tailer as SVP of

corporate communications late last month, said she does not view her

move into another crowded e-commerce category as a problem.



’This is a huge, untapped market opportunity - there hasn’t been a

leader to emerge in this field yet,’ Wilson explained. ’And CarOrder is

the only company in this category with an actual ’click and mortar’

strategy of acquiring dealerships.’



CarOrder becomes the fourth start-up for which Wilson has worked. Named

one of PRWeek’s top 50 corporate hi-tech PR pros in January, She oversaw

the launch and brand-building efforts for Drugstore.com while

simultaneously juggling the regulatory and public affairs issues

surrounding online pharmacies.



Before that, she directed PR for then-fledgling network MSNBC Online and

also served as VP of public and government affairs for CourtTV.



In her new post, Wilson will direct all internal and external

communications, including media relations, community affairs and

government relations, as well as sit on the company’s executive

management board.



Probably best known for attention-grabbing stunts in which the company

paid commuters’ tolls on busy bridges and thoroughfares, CarOrder is

currently in the process of purchasing nearly 200 auto dealership

franchises. The company’s competitors include Autoweb, Carsdirect.com

and Greenlight.com.



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