CarOrder steered into NYC's Trylon

NEW YORK: The dot-com account churn continued last week when NYC-based Trylon Communications, which saw Drugstore.com swiped from under its nose by Fleishman-Hillard a month ago, stole auto e-tailer CarOrder.com away from Miller-Shandwick.

NEW YORK: The dot-com account churn continued last week when NYC-based Trylon Communications, which saw Drugstore.com swiped from under its nose by Fleishman-Hillard a month ago, stole auto e-tailer CarOrder.com away from Miller-Shandwick.

Blame for the account musical chairs can be placed on the shoulders of Debby Fry Wilson, who recently moved from Drugstore.com's top PR spot to CarOrder.com (see related story, p9) and wanted to keep her favorite agency on the payroll. 'Trylon is hands-down the best media relations firm around,' she said.

Ironically, while director of PR for Drugstore.com, Wilson led the company's agency review and helped select Fleishman to replace Trylon.

'It was a bandwidth issue. Drugstore is now a grown-up company, with changing needs in IR, crisis and corporate communications that led us to move the business to a major firm like Fleishman,' she explained.

With about 20 employees and a client stable that includes MSNBC, Slate, AT&T and About.com, Trylon specializes in media relations for media and e-commerce companies. 'We are not ashamed to call ourselves publicists,' said principal Lloyd Trufelman.

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