Texas firm takes Fresh Express biz

SALINAS, CA: Fresh Express, which markets a variety of packaged salad mixes, has shifted its PR account from Porter Novelli to tiny Dallas-based boutique BH Hines Group.

SALINAS, CA: Fresh Express, which markets a variety of packaged salad mixes, has shifted its PR account from Porter Novelli to tiny Dallas-based boutique BH Hines Group.

SALINAS, CA: Fresh Express, which markets a variety of packaged

salad mixes, has shifted its PR account from Porter Novelli to tiny

Dallas-based boutique BH Hines Group.



According to Fresh Express corporate communications manager Robin

Sprague, the decision was prompted by turnover on her San

Francisco-based account team, including PN food and nutrition group VP

Laura Bachmann’s recent move to Santiago, Chile.



’I loved working with Porter Novelli, but due to internal changes there,

we lost three key account people in the past year,’ Sprague said. ’So

when our needs changed, we decided not to renew the contract.’



BH Hines is a ’virtual agency’ founded by Barbara Hines, a former PN GM

’with years of food experience,’ according to Sprague.



Neither Sprague nor PN/San Fran GM Kevin Patsel would disclose the value

of the Fresh Express account, but insiders said the company had recently

scaled back its PR budget.



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