SunAmerica PR chief Spetner leaves corporate world to consult

LOS ANGELES: Looking to lend his years of expertise to the dot-com world, SunAmerica PR chief Don Spetner is leaving the company to set up his own consultancy.

LOS ANGELES: Looking to lend his years of expertise to the dot-com world, SunAmerica PR chief Don Spetner is leaving the company to set up his own consultancy.

LOS ANGELES: Looking to lend his years of expertise to the dot-com

world, SunAmerica PR chief Don Spetner is leaving the company to set up

his own consultancy.



Spetner, who joined the LA-based retirement funds firm in 1997 after

heading Nissan’s corporate PR for eight years, will now cater to a

slightly younger demographic. He plans to work hand-in-glove with VC

firms and accept equity in lieu of cash at his as-yet-unnamed new

venture. Spetner will also help promote the VC firms themselves and

handle a bit of consulting on the side.



Although he hasn’t worked in hi-tech since his days at Ruder Finn and

Bozell in the mid-1980s, Spetner said he has built a vast network of

contacts in the investment world over the past few years. And despite

Nasdaq’s recent gyrations, Spetner remains bullish on the tech sector:

’LA is exploding right now. There’s a demand for what I do - a real need

for storytelling.’



While at SunAmerica, Spetner’s role expanded from corporate PR to

include advertising and corporate branding. In what is regarded as a

sleepy category, he was able to distinguish the SunAmerica brand,

leading up to its acquisition by AIG in January 1999. Spetner profited

handsomely in the buyout, which will no doubt allow him to weather the

peaks and valleys of the dot-com landscape while working only for

equity.



SunAmerica has begun a search for a successor, and in the interim

corporate communications manager Sonia Fiorenza will handle Spetner’s

duties.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.