QUESTIONS & ANSWERS: Nancy Long

Nancy Long is a big believer in family, whether her own or the family-like atmosphere she tries to cultivate as an SVP and director of public relations at Philly-based health specialist Dorland Sweeney Jones. Seen above (left) with a handful of DSJ staffers at a private Lyle Lovett concert hosted by client VISX, Long seems to be succeeding - check out them smiles.

Nancy Long is a big believer in family, whether her own or the family-like atmosphere she tries to cultivate as an SVP and director of public relations at Philly-based health specialist Dorland Sweeney Jones. Seen above (left) with a handful of DSJ staffers at a private Lyle Lovett concert hosted by client VISX, Long seems to be succeeding - check out them smiles.

Nancy Long is a big believer in family, whether her own or the

family-like atmosphere she tries to cultivate as an SVP and director of

public relations at Philly-based health specialist Dorland Sweeney

Jones. Seen above (left) with a handful of DSJ staffers at a private

Lyle Lovett concert hosted by client VISX, Long seems to be succeeding -

check out them smiles.



Tell us something interesting about your company. Dorland Sweeney Jones

is one of the nation’s first ad agencies, with roots going back to

1883.



Who do you most look like? My 10-year-old daughter, Maggie.



What is the best invention of all time? All those things that make the

term ’cut and paste’ a keystroke rather than a reality.



Do you have a secret daily pleasure? Listening to a few minutes of

Howard Stern during the morning drive, between getting my news from NPR

and ABC (Good Morning America).



What would you do on a deserted island? Depends on where and with whom I

was deserted.



What are your hobbies? Trying to find a suitable hobby for

questionnaires like this one. I do fully enjoy gardening, boating and

biking.



What has been your greatest achievement? Professionally, realizing

10-fold growth in PR since 1991. Personally, did I mention that tall,

athletic and handsome husband of mine or those two extremely centered

and happy children?



How did you get into PR? It was more lucrative than my budding career as

a family therapist. But the two aren’t that different - you need the

same skills to successfully nurture and develop a strong, stable PR

’family’ in a challenging healthcare agency environment.



How did you get where you are today? I started at DSJ as a

freelancer/consultant.



At the time, the agency saw the need to develop a PR specialty and I

accepted the challenge. We began with two PR pros and have steadily

grown the department to more than 20 full-time employees.



What would you do if you didn’t do what you do? The danger of stopping

now would be in my becoming an over-involved soccer mom, potentially

destroying the sanity and balance of my family.



What would you like to change about the PR industry? I would like to

stop the self-deprecating nature of the business. That is, to legitimize

the profession rather than apologize for it.



What is the secret of your success? Surrounding myself with good people.



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