Ogilvy tapped for Thai voting push

BANGKOK: The Royal Thailand Government has turned to Ogilvy to restore voter confidence after a vote-buying scandal in the country’s first democratic senate elections last month.

BANGKOK: The Royal Thailand Government has turned to Ogilvy to restore voter confidence after a vote-buying scandal in the country’s first democratic senate elections last month.

BANGKOK: The Royal Thailand Government has turned to Ogilvy to

restore voter confidence after a vote-buying scandal in the country’s

first democratic senate elections last month.



The public affairs campaign was handed to Ogilvy late last month by the

communications office of the prime minister, the National Public

Relations Committee. The PR effort, which comes during a year in which

Thailand will hold several municipal and national elections, is designed

to convince voters that the system is not corrupt.



The Thai parliament was suspended last month after 78 upper-house senate

candidates were found guilty of vote-buying by the Election

Commission.



Senators in Thailand have historically been selected by the King, and

this was the first democratic election for parliament.



Confidence in electoral politics is reported in the Thai press as being

’very low,’ which may affect voter turnout for this year’s lower-house

elections and for the mayoral seat in Bangkok.



’We will need to reach everybody over the age of 18 (Thailand’s legal

voting age) with a marketing-style campaign,’ said Ogilvy MD Chutharat

Thanapaisarnkit, who will lead the account.



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