Monica shops for dot- com endorsing gigs

NEW YORK: Monica Lewinsky’s got a brand new bag - and we’re not talking about her nascent purse business.

NEW YORK: Monica Lewinsky’s got a brand new bag - and we’re not talking about her nascent purse business.

NEW YORK: Monica Lewinsky’s got a brand new bag - and we’re not

talking about her nascent purse business.



Richard Carlson, a DC-based agent who represents the infamous former

White House intern, has contacted at least three PR firms about the

possibility of Lewinsky endorsing their dot-com clients.



In an e-mail obtained by PRWeek, Carlson pitched the idea to RLM Public

Relations, Connors Communications and Middleberg+Associates. ’Monica’s

name and face is (sic) known to more people in the world than any other

young woman, without exception ... she garners incredible attention,’

the letter read.



Diet chain Jenny Craig hired Lewinsky as the public face of its

weight-loss program last winter, but dropped her in April following

criticism from its franchisees, which viewed Lewinsky as an

inappropriate role model.



Nevertheless, Carlson believes that Lewinsky ’is in strong demand for

product endorsements in the US.’ He did not respond to calls or e-mails

seeking comment.



PR pros were intrigued by the Monica idea, but not rushing to sign

up.



’I can’t understand why she would do this,’ said Richard Laermer, CEO of

RLM. ’If Monica Lewinsky can’t sell products to make people thin, how

can she sell them for people sitting in front of computers all day and

night?’



Connors Communications president and CEO Connie Connors hasn’t said no

to Carlson, but said Lewinsky ’has limited appeal to the audiences our

clients need to reach.’ Rob Argento, director of media strategy at

Middleberg, agreed that Lewinsky wouldn’t be appropriate for the firm’s

clients.



Cone Interactive EVP Susan Pechman said she hadn’t been contacted but

added, ’If I was the agency representing HotJobs, I’d be interested.’

Peter Himler of Burson-Marsteller, which handles HotJobs, said it

wouldn’t surprise him if a dot-com latched onto Monica to rise above the

clutter. ’Given the downtick in the market, some of them are fairly

desperate.’



Bender Hammerling principal Rob Hammerling said he wasn’t interested: ’I

would not jump on Monica as a spokesperson.’ But he added, ’If my client

came to me saying ’We want to do that,’ my job would be to say, ’Great

idea.’’



And Robert Dowling, who heads Ruder Finn’s NY hi-tech practice, said he

hasn’t heard from Carlson but quipped, ’We’re holding out for Linda

Tripp.’



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