Midwest firms set to go shopping

CHICAGO: Three multinationals with huge midwest strongholds - Fleishman-Hillard, Golin/Harris and Edelman - are quietly preparing to rev up their acquisition engines in upcoming months, execs from each of the agencies said last week.

CHICAGO: Three multinationals with huge midwest strongholds - Fleishman-Hillard, Golin/Harris and Edelman - are quietly preparing to rev up their acquisition engines in upcoming months, execs from each of the agencies said last week.

CHICAGO: Three multinationals with huge midwest strongholds -

Fleishman-Hillard, Golin/Harris and Edelman - are quietly preparing to

rev up their acquisition engines in upcoming months, execs from each of

the agencies said last week.



Fleishman, newly anointed as the largest firm in the country, will

likely look internationally for purchases. The agency, which last year

made major buys in Cleveland (Watt, Roop & Company) and Boston (Lois

Paul & Partners), believes it has the US blanketed. And with extensive

1999 growth in its Tokyo and Hong Kong operations, the global giant is

likely to shy away from additional Asian purchases.



’We can cover Asia from where we are,’ said regional president Bill

Anderson.



That leaves far-off locales like Australia as possible Fleishman

expansion targets in 2000.



Golin will likely look overseas as well, trying to plant its flag around

the world and end brand confusion that arose when it was servicing

international business through sister agency Shandwick’s network.



The firm recently put its name on a Tokyo PR operation that had been

affiliated with Shandwick, and similar office transfers could follow,

according to CEO Rich Jernstedt. The firm has targeted Asia and Latin

America for international growth this year.



Edelman, the country’s largest independent, will look for domestic

takeover targets. The firm will announce a major joint-venture deal

before July, according to president Pam Talbot, and is also involved in

talks with three US firms that it hopes to complete in the next several

months. She declined, however, to reveal details about the possible

purchase.



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