SAN FRANCISCO: The Horn Group, which specializes in ’e-PR’ for hi-tech businesses, last week became the latest West Coast agency to add financial communications to its slate of offerings.
SAN FRANCISCO: The Horn Group, which specializes in ’e-PR’ for
hi-tech businesses, last week became the latest West Coast agency to add
financial communications to its slate of offerings.
Scott Wilson, an IR and financial PR veteran with 15 years of experience
at companies such as Wells Fargo Bank, will lead the new practice, which
is designed to help Horn clients build relationships and raise
visibility within the investment community.
Given the IPO dreams of most Internet start-ups, it is no surprise that
highly regarded tech shops are adding IR and financial PR to their
’There is more demand for these services as an ongoing component of the
PR program, not just drive-by IR,’ said Alexander Ogilvy West Coast EVP
Holland Carney. ’You can’t even think of establishing a brand anymore
without considering financial relations, especially since business news
is reaching a broader audience than ever before.’
FitzGerald Communications and GCI are among the other firms on the verge
of hiring board new senior-level IR execs.
Wilson said his mission at the Horn Group is to give IR and financial PR
efforts the full-time attention they demand. ’Up until now, most
agencies have tended to just move PR people into IR,’ he said. ’Very few
have offered IR as a stand-alone expertise that is fully integrated with
the PR effort.’
Prior to his arrival at the Horn Group, Wilson spent about six months as
director of IR for LookSmart, a Web navigation and search infrastructure
company. Before that, he served as VP and director of Edelman’s West
Coast IR practice.