Full-time agency sought by Donnelly for dollars 1 million rebranding

CHICAGO: Print giant R.R. Donnelly is looking for an agency to handle its dollars 1 million annual PR budget as the company launches a major rebranding campaign.

CHICAGO: Print giant R.R. Donnelly is looking for an agency to handle its dollars 1 million annual PR budget as the company launches a major rebranding campaign.

CHICAGO: Print giant R.R. Donnelly is looking for an agency to

handle its dollars 1 million annual PR budget as the company launches a

major rebranding campaign.



Porter Novelli, Burson-Marsteller, Golin/Harris, Ogilvy and Hill &

Knowlton will pitch Donnelly officials this week for the account. A

decision is likely by early next month, according to VP of corporate

communications George Stenitzer.



While the company has been working with a handful of firms (Golin,

Fleishman-Hillard, Donley Communications) on a project basis - probably

spending more than dollars 1 million annually on PR - Stenitzer conceded

the shortcomings of the current arrangement. ’It’s inefficient and it

doesn’t help us get out a unified message,’ he said.



Whoever wins the account will need to handle activities ranging from

marketing communications - especially in the business-to-business area -

to financial communications. ’We’re looking for a partner who will help

us transform our brand,’ said Stenitzer.



Since his arrival last December from Ameritech, Stenitzer has been

beefing up Donnelly’s in-house PR, doubling the communications staff

from three to six people, with plans to take it up to nine. ’The

company’s really investing in communications and how we tell our story,’

he said.



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