CHICAGO: Print giant R.R. Donnelly is looking for an agency to handle its dollars 1 million annual PR budget as the company launches a major rebranding campaign.
CHICAGO: Print giant R.R. Donnelly is looking for an agency to
handle its dollars 1 million annual PR budget as the company launches a
major rebranding campaign.
Porter Novelli, Burson-Marsteller, Golin/Harris, Ogilvy and Hill &
Knowlton will pitch Donnelly officials this week for the account. A
decision is likely by early next month, according to VP of corporate
communications George Stenitzer.
While the company has been working with a handful of firms (Golin,
Fleishman-Hillard, Donley Communications) on a project basis - probably
spending more than dollars 1 million annually on PR - Stenitzer conceded
the shortcomings of the current arrangement. ’It’s inefficient and it
doesn’t help us get out a unified message,’ he said.
Whoever wins the account will need to handle activities ranging from
marketing communications - especially in the business-to-business area -
to financial communications. ’We’re looking for a partner who will help
us transform our brand,’ said Stenitzer.
Since his arrival last December from Ameritech, Stenitzer has been
beefing up Donnelly’s in-house PR, doubling the communications staff
from three to six people, with plans to take it up to nine. ’The
company’s really investing in communications and how we tell our story,’