DIARY: For want of talent, firms get creative

Aspiring pros seeking advancement might have missed this gem buried among the want ads in the April 30 Washington Post: ’Set your own hours.

Aspiring pros seeking advancement might have missed this gem buried among the want ads in the April 30 Washington Post: ’Set your own hours.

Aspiring pros seeking advancement might have missed this gem buried

among the want ads in the April 30 Washington Post: ’Set your own

hours.



High Tea at 4. Cocktails at 5,’ the ad screamed. ’Free use of company

jet. Free dog-walking, babysitting, grocery shopping, financial

planning, house-cleaning (did we mention free house)?’



Naturally, the ad was another wacky stunt (albeit one that showed more

creativity than most) pulled by a personnel-hungry PR firm - Ketchum’s

DC outpost. But our favorite idea comes from a NYC firm that is

considering hiring a summer intern to stand outside the offices of other

area agencies with a sandwich-board sign promising, ’Working for us is

more fun!’ Let the battles begin.



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