DIARY: Cheap journalists outspent by PRSA

Journalists and PR pros rarely duke it out, except when the journo wants something the pro doesn’t want to give up (and gee, when was the last time that happened?). But in Detroit this spring, organizations representing the two professions wound up battling on an entirely different plane: attracting speakers for their respective regional conferences, which were scheduled to take place within weeks of each other.

Journalists and PR pros rarely duke it out, except when the journo wants something the pro doesn’t want to give up (and gee, when was the last time that happened?). But in Detroit this spring, organizations representing the two professions wound up battling on an entirely different plane: attracting speakers for their respective regional conferences, which were scheduled to take place within weeks of each other.

Journalists and PR pros rarely duke it out, except when the journo

wants something the pro doesn’t want to give up (and gee, when was the

last time that happened?). But in Detroit this spring, organizations

representing the two professions wound up battling on an entirely

different plane: attracting speakers for their respective regional

conferences, which were scheduled to take place within weeks of each

other.



The Detroit Metro Chapter of the Society of Professional Journalists,

which held its bash during the last week of April, wound up doing well

for itself, snaring renowned author Elmore ’Dutch’ Leonard (Get

Shorty).



But not, apparently, as well as the group might have liked: its first

choice, Detroit Free Press columnist and best-selling author of Tuesdays

with Morrie Mitch Albom, turned down the group’s invitation when it

wouldn’t meet his dollars 15,000 appearance fee.



So who should pop up on the roster for the PRSA’s annual Michigan

conference?



Albom, along with President Clinton’s press secretary Joe Lockhart.

Looks like the PR folks got the best of this skirmish.



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