’Virtual PR agency’ Getpress.com launches services on Internet

BOSTON: Promising a cost-effective alternative to traditional agencies, Getpress.com has gone live on the Web.

BOSTON: Promising a cost-effective alternative to traditional agencies, Getpress.com has gone live on the Web.

BOSTON: Promising a cost-effective alternative to traditional

agencies, Getpress.com has gone live on the Web.



While the firm bills itself as ’the first full-service online PR firm,’

the same claim was made several weeks ago by pranswers.com (PRWeek,

April 24). But Getpress.com SVP and COO Robert Skelly said there is a

big difference between the two sites: ’They bill by the hour, and

customers have to read all their materials over the phone,’ said Skelly.

’It’s static. To provide turnaround efficiently and at a low cost,

interactive is the way to go.’



Getpress.com customers can choose from a pre-set menu of PR materials of

various lengths (a two-page new product Q&A costs dollars 525, while a

media pitch letter costs dollars 425). Counsel and guidance is available

either online or over the phone at dollars 180 per hour or dollars 2.95

per minute.



Customers who choose an online PR firm may sacrifice face-to-face

contact, but Skelly said the trade-off is worth it. ’To get hand-holding

from a traditional firm, customers have to put out some very serious

money,’ he said. ’Many small clients can’t afford that.’



Getpress.com was founded by CEO Constance Hubbell (CEO of The Hubbell

Group), Skelly (a former Raytheon exec) and Loretta Healy (a corporate

securities attorney).



- See editorial, p10.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.