Spector sues ad firm over conduct

CHESTER, NJ: The relationship between PR boutique Spector & Associates and ad agency Grafica has soured in a very public way, with Spector suing Grafica for wrongful conduct allegedly committed during a shared account.

CHESTER, NJ: The relationship between PR boutique Spector & Associates and ad agency Grafica has soured in a very public way, with Spector suing Grafica for wrongful conduct allegedly committed during a shared account.

CHESTER, NJ: The relationship between PR boutique Spector &

Associates and ad agency Grafica has soured in a very public way, with

Spector suing Grafica for wrongful conduct allegedly committed during a

shared account.



The lawsuit stems from a partnership that began in October 1998 when

Grafica hired Spector to jointly pitch for the dollars 7 million,

two-year New Jersey State Lottery account, which called for both PR and

advertising.



The agencies won the competitive pitch (PRWeek, July 19, 1999), besting

NJ integrated shops The Star Group and Winning Strategies.



Grafica ended its relationship with Spector in January. Before doing so,

however, the ad agency verbally gave ’repeated assurances’ that it would

not hire any Spector employee, according to Spector president Shelley

Spector. Shortly thereafter, Grafica hired Spector AE Mark Devaney, a

central contributor to the lottery campaign, to become its director of

PR.



Spector is seeking compensatory damages, interest and costs of suit.



Among the allegations are that Grafica breached its contract with

Spector and its obligation of good faith and fair dealing. The suit

claims Grafica ’intended merely to use Spector & Associates’ skill,

expertise and reputation to obtain the Lottery contract.’



Also at issue is a non-compete agreement Devaney signed with the PR

agency.



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