Shandwick lands Reciprocal push

ROCHESTER, NY: Digital rights management firm Reciprocal has handed its mid-six figure PR account to Shandwick.

ROCHESTER, NY: Digital rights management firm Reciprocal has handed its mid-six figure PR account to Shandwick.

ROCHESTER, NY: Digital rights management firm Reciprocal has handed

its mid-six figure PR account to Shandwick.



Shandwick and its entertainment PR subsidiary Rogers & Cowan bested Cohn

&Wolfe, Text 100 and Manning, Selvage & Lee for the account, which will

focus on brand awareness and market education.



The account had previously been handled by Middleberg + Associates and

Lois Paul & Partners, but director of corporate communications Tony

Telloni said the company decided to consolidate its PR account under one

firm to ’rise above the noise’ in a rapidly expanding market.



’Rogers & Cowan knows the entertainment music business, and its LA

office has good corporate experience,’ he said. Added Reciprocal chief

marketing officer Ghada Hammouda, ’We selected Shandwick because of

their diverse experience, which integrates nicely with our businesses as

well as our plans to grow quickly on an international scale.’



Reciprocal offers back-end financial services for digital content owners

such as Sony and Houghton Mifflin.



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