NEWS BRIEFS

NEW YORK: Sports Illustrated has promoted PR manager Joseph Assad to director of PR. In his new role, Assad will be responsible for all PR and publicity efforts for the magazine, including promotion of the annual Sportsman of the Year and Swimsuit issues. Before joining SI, Assad spent three years with the NFL’s Buffalo Bills, rising to the post of assistant director of media relations.

NEW YORK: Sports Illustrated has promoted PR manager Joseph Assad to director of PR. In his new role, Assad will be responsible for all PR and publicity efforts for the magazine, including promotion of the annual Sportsman of the Year and Swimsuit issues. Before joining SI, Assad spent three years with the NFL’s Buffalo Bills, rising to the post of assistant director of media relations.

NEW YORK: Sports Illustrated has promoted PR manager Joseph Assad

to director of PR. In his new role, Assad will be responsible for all PR

and publicity efforts for the magazine, including promotion of the

annual Sportsman of the Year and Swimsuit issues. Before joining SI,

Assad spent three years with the NFL’s Buffalo Bills, rising to the post

of assistant director of media relations.





HOUSTON: Gateway has retained The Tate Agency to manage the company’s

consumer PR in Houston. The agency joins Stoorza, Ziegaus & Metzger as

part of Gateway’s regional network of PR firms.





NEW YORK: Shandwick has revamped the leadership of its New York office.

Managing director for national media Paul Costello has been named MD of

Shandwick/NY, while corporate practice group head Diane Perry and tech

practice group chief Nancy Tully have been named GMs of the NY

operation. The agency’s consumer practice group has also been

reorganized, with group leader Ken Aurichio upped to EVP.





CHICAGO: Sara Lee has tapped William Parke, formerly director of

financial communications with Sears, Roebuck and Co., as its new

director of corporate communications. He will report to M. Theresa

Herlevsen, Sara Lee’s VP of communications and PR.





LOS ANGELES: Sitrick & Company has announced two new hires: Peter

DeMarco, previously deputy national communications director for John

McCain’s presidential campaign, and Fred McFarlane, a former broadcast

journalist and press secretary to former LA mayor Tom Bradley.





LOS ANGELES: Enigma Digital, an online network housing several music

’lifestyle communities,’ has tapped LA boutique People’s Revolution to

promote its three premier sites. The Santa Monica-based start-up will

continue to use mPRm in Los Angeles for financial PR.





PALO ALTO, CA: Intel corporate press relations pro Adam Grossberg, who

spent four years with the Silicon Valley semiconductor giant, has jumped

to French start-up iMediation as director of communications for the

Americas.





KIRKLAND, WA: Despite the February resignation of CEO Bob Morse, Rolling

Thunder Marketing has signed four new accounts worth about dollars 1.4

million: Alexandria Digital Literature, the Business Marketing Group,

Infowave Software and Intralect Solutions.





WESTFORD, MA: Tech supplier GenRad has retained The Torrenzano Group as

its strategic communications and IR counsel. GenRad awarded the agency

its business following a competitive review directed by management

consultancy Swerling & Associates.





MONTREAL: The Seagram Company has promoted Rod Hullin from SVP to EVP of

corporate communications and public policy. He will report directly to

Seagram CEO Edgar Bronfman Jr.





COLUMBUS, OH: Integrated shop HMS Partners has bought Hallmark/Tassone,

the second-largest privately owned ad agency in Pittsburgh. The two

firms will create a new company, to be known as HMS Hallmark Ltd.





WAREHAM, MA: John Thimas, a political activist who handled PR for civil

rights leader Malcolm X and worked on the campaigns of MA governor

Michael Dukakis and President Jimmy Carter, passed away earlier this

month at the age of 70.



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