DIARY: Shocking survey reveals very little

Here’s a shocker: PR people and reporters don’t really understand each other. But Steve FitzGerald, who runs the Ohio-based Nonprofit Newswire, thinks he has found a way to reduce the conflict between the two professions.

Here’s a shocker: PR people and reporters don’t really understand each other. But Steve FitzGerald, who runs the Ohio-based Nonprofit Newswire, thinks he has found a way to reduce the conflict between the two professions.

Here’s a shocker: PR people and reporters don’t really understand

each other. But Steve FitzGerald, who runs the Ohio-based Nonprofit

Newswire, thinks he has found a way to reduce the conflict between the

two professions.



Fitzgerald has started a bimonthly ’29-Second eSurvey’ of reporters and

PR people. His latest (admittedly answered by less than 30 people) asked

what pros and journos thought of each other. Not surprisingly, only 20%

of the journalists respect the expertise of PR pros, while a mere 26% of

pros respect the objectivity and honesty of journalists.



While FitzGerald admits to using the surveys as a marketing tool, he is

sincere in his attempts to break down the walls between journalists and

PR pros.



’This is good information to share with my peers on both sides,’ he

says.



He’s planning to have his next survey deal with legal issues, which

should give PR people and reporters something to agree upon: everyone

loves a good lawyer joke.



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