DIARY: Pincuses practice internal relations

In the highly competitive world of IR, sometimes it’s not what you know or who you know. It’s a question of branding.

In the highly competitive world of IR, sometimes it’s not what you know or who you know. It’s a question of branding.

In the highly competitive world of IR, sometimes it’s not what you

know or who you know. It’s a question of branding.



Take Mark Pincus, for example. When he decided to bring his start-up

Support.com public this year, he had a good idea where to look for IR

support.



’He likes to tell his friends that this is a classic case of reverse

nepotism,’ jokes proud papa and Financial Relations Board/BSMG prez Ted

Pincus.



For the elder Pincus, Support.com is a welcome addition to the agency’s

roster.



’We have five children, but not one of them could be induced to go into

IR,’ says Ted. ’The others are law professors and doctors, so the

opportunity to help one of my kids certainly gave me gratification.’



Apparently, though, not enough to offer Support.com a special family

rate.



’He pays the standard rate,’ Ted stresses. ’The only break he gets is

free advice at the family dinner table.’



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