Weber spin-off Red Whistle blows into Boston PR fray

BOSTON: Just when it looked as if the Interpublic Group had enough PR agencies in Boston, Weber Group spin-off Red Whistle Communications has decided to enter the fray. The consumer tech agency, which offers integrated marketing and PR, threw open its doors in the city today.

BOSTON: Just when it looked as if the Interpublic Group had enough PR agencies in Boston, Weber Group spin-off Red Whistle Communications has decided to enter the fray. The consumer tech agency, which offers integrated marketing and PR, threw open its doors in the city today.

BOSTON: Just when it looked as if the Interpublic Group had enough

PR agencies in Boston, Weber Group spin-off Red Whistle Communications

has decided to enter the fray. The consumer tech agency, which offers

integrated marketing and PR, threw open its doors in the city today.



Red Whistle has grown quickly since its launch earlier this year

(PRWeek, Jan. 17), and will likely open a New York office within the

next few months and other offices further down the road. ’We’re

expanding faster than we ever thought,’ said Red Whistle president Lee

Caraher.



To lead Red Whistle’s Boston charge, the firm lured former FitzGerald

SVP Liz O’Donnell to serve as SVP and managing director of the

office.



’She’s a rock star,’ said Caraher, who first hired O’Donnell at The

Weber Group in 1992 and later worked with her at The Bohle Company. ’She

shares my vision of integrated marketing and PR, and represents what

we’ve done in San Francisco in a Boston sort of way.’



Caraher said that Red Whistle would not compete with The Weber Group and

is not worried about competition from more established agencies in

Boston. ’We had a lot of people calling Red Whistle from the East

Coast,’ said Caraher. ’There are people and clients that are inclined to

go with an uber-brand, which is what I call Weber, and there are people

that are interested in a smaller entity.’



Caraher expects the firm’s first clients to come on board within the

next few weeks. O’Donnell will recruit employees from scratch and will

initially operate on her own.



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